A glimpse into creativity and inspiration.
About me
I’m Chiara, a creative focused on fashion and beauty marketing, storytelling, and campaign ideas. I’m interested in how brands communicate visually from social content and launches to larger creative concepts that shape a brand’s identity.
I’m currently studying Fashion Marketing at the Academy of Art University, where I develop projects around branding, strategy, and consumer experience. My work combines creative thinking with an understanding of how audiences interact with fashion and beauty brands.
I enjoy building concepts, visuals, and narratives that make a brand feel memorable rather than just visible.
What I Can Do for You?
Brand & Experience Support
I support brands through campaign concepts, visual direction, digital storytelling, and helping shape brand events and experiences in an intentional, on-brand way.
Brand & Campaign Development
I develop campaign ideas and brand concepts rooted in audience insight and visual culture, helping translate brand identity into clear, cohesive stories.
Visual Direction & Styling
I translate concepts into visuals through styling, product presentation, and creative direction, ensuring every element supports the overall brand narrative.
Digital Storytelling & Communications
I support brands in communicating consistently across digital platforms, adapting storytelling to different channels while maintaining tone, clarity, and brand identity.
Product, Event & Moment Amplification
I help bring brand moments to life whether product launches, campaigns, or events by shaping how they are visually presented and experienced across digital and physical touchpoints.
Look Book & Branding Project
Fashion Styling & Visual Concept Development
Revlon Timeless: Brand Repositioning Campaign
Intro
A rebranding campaign repositioning Revlon as a timeless beauty brand for women 40+, focusing on inclusivity and confidence.
My Role
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Campaign Strategy
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Brand Repositioning
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Key Idea
Revlon Timeless focuses on mature consumers, combining heritage with modern beauty to create a more relevant and inclusive brand.
Key Takeaway
Demonstrates my ability to develop a clear brand strategy and marketing concept.
Aritzia: Brand Expansion Strategy
Intro
A brand expansion concept for Aritzia, exploring new opportunities to grow the brand while maintaining its minimalist identity and strong customer loyalty.
My Role
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Brand Strategy
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Expansion Concept Development
Key Idea (optional but good)
The strategy focuses on expanding Aritzia’s product and retail experience while staying aligned with its core brand identity.
Byredo: Visual Merchandising Concept
A visual merchandising concept focused on minimalist luxury and sensory experience.
Graphic Design Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
